Imago main entrance


Imago Shopping Kota Kinabalu Sabah Malaysian Borneo - If somebody ask you what is the best shopping mall in Kota Kinabalu? The answer is either Imago shopping mall or 1Borneo Hypermall in Sulaman Road, Sepanggar. But, for us the answer for "what is the best shopping mall in Kota Kinabalu?" question is Imago, indeed. Read on to know more..

Imago shopping mall popularly called as "Imago" among locals and travelers because of it's short word and easy pronouncing. Imago shopping mall has been opened to public visitor since 28 March 2015 - the opening ceremony was officially done by Yang Berhormat Datuk Raymond Tan Shu Kiah, Deputy Chief Minister of Sabah Malaysian Borneo during that time.


Imago shopping mall from road view

Imago was built and developed by Asian Pac Holdings Berhad which is also the same developer of the KK Times Square Signature Offices and the Loft apartments attached directly to Imago shopping mall building. Since around 2008-2011 a land besides KK Times Square building has been vacant - being ready as the base for Imago.

We saw the construction works started on 2011 where they built a bridge connecting Wawasan Plaza roundabout with KK Times Square area which cut off by Sembulan river. There's never been a bridge built there before. During that time around 2010-2011 Wawasan Plaza area has been used as public bus terminal.


design plan of Imago - from developer website


Imago is the first ever design of modern mall in Kota Kinabalu where no other shopping mall attached to apartments in Kota Kinabalu city center area The closest example of such design is 1Borneo Hypermall with Tower A, Tower B attached directly to 1Borneo shopping mall building. 

But, the difference is 1Borneo Hypermall mall located outside city center, about 15-20 minutes outside of Kota Kinabalu city center compared to Imago which is right in city center area.


Imago Shopping Mall Address


If you want to know Imago shopping mall adress, the exact location address is at KK Times Square Phase 2, Off Coastal Highway, 88100 Kota Kinabalu, Sabah, Malaysian Borneo.

You can refer to this Google Maps to find out more about where Imago shopping mall address is. This is an embeded online maps. Tap on the map to get full view in Googe Maps mobile app in your phone.

If you dont have Google Maps installed in your device it will open a link in your device's mobile web browser to access full sized online map.




Imago shopping mall address is next to KK Times Square building blocks while KK Times Square itself is also next to Gleneagles Hospital. If you can find these two buildings then after that you can find Imago shopping mall easily.

Here's the route map to Imago location address. Click on the image to see larger view.



Imago shopping mall is the first Single Owner Non-strata retail Mall in Kota Kinabalu. That means the management company that owned Imago actually owns all the outlet inside Imago shopping area. Means if anything broken or need to be fixed, Imago shopping mall management will take care of it.

This is what the developer of Imago said about this shopping mall:

"The Mall forms part of a strategically-located mixed development project known as KK TIMES SQUARE which comprises Shop Offices, known as KK Times Square 1 whilst the Exterior Shops, Serviced Residences and the Mall are known as KK Times Square 2.

The 4-level Imago Mall which encompasses a range of retail, entertainment and dining outlets, has a net let-able area of 800,000 sf as well as ample car parking facilities with approximately 2,300 bays. Imago Mall is a 1–Stop premium shopping destination for local residents and tourists alike."


Imago main entrance


Public jogging track near Imago


View of Imago from the bridge


A boat cruising near Imago


View outside Imago


Car park exit


Iconic logo of Imago


6 Reasons Why Imago Is The Best Shopping Mall In Kota Kinabalu In Year 2020


Reason #1 - Strategic Location. Imago is in the middle of booming new economical infastructure in Kota Kinabalu. To be exact, Imago location is in KK Times Square phase II, right beside Sembulan River, facing Sutera Harbour Resort, Tunku Abdul Rahman Marine Park, about 2 minutes walk from Anjung Senja, Kota Kinabalu Waterfront and next to KK TImes Square commercial complex.

Most AirBnB outlets in Kota KInabalu city center are located in Imago - all because Imago also attached to apartment units classied by different blocks - Loft A, Loft B, Loft C and Loft D. These apartments are designed as moden urbanic apartment for city folks who prefer simplicity and strategic location for their modern way of living, where all what they need (school, clinic, shops, workplace) are available just nearby.


Reason #2 - International world class brands opened their store in Imago (not available in anywhere else in Kota Kinabalu) - which delivers the exclusive luxurious shopping experience to local people. The opening of Imago shopping mall brings new class of shopping style to Kota Kinabalu people. Imago presenting world class brands in it's outlets.

Brands such as Burtons, Kate Spade, Michael Kors, Swarovski, Topman / Topshop, Tumi, Victoria's Secret, Valiram Group's Bath & Body Works, Charles & Keith, Flow, Saturday, Pedro, Swiss Watch Gallery, Wear & When besides other local brands like Bonia, Parkson, Dorothy Perkins, Miss Selfridge, Carlo Rino and Sembonia are being featured in Imago.

Imago was designed to be world-class shopping destination for many years to come. 

According to Trip Advisor report, Kota Kinabalu is the 6th top travel destination in the world, making it the international hub for other holiday destinations in Sabah Malaysian Borneo such as Gaya island, Mantanani island, Kinabalu Park and Semporna in far east coast of the state.


Reason #3 - Spacious inner area and spacious car park area. In our opinion, Imago is more spacious than 1Borneo Hypermall. We've been visiting 1Borneo Hypermall mostly every month since 2010. We really feel the difference.


Reason #4 - The toilets and washrooms are totally FREE and very clean. You dont have to pay. Toilets in Imago are so clean compared to toilets and washroom in other shopping malls located in Kota Kinabalu city center - where you have to pay about 30 cents to enter. They are not just clean but also spacious and classy. We invite you to visit Center Point Sabah, Suria Sabah, Karamunsing Complex, KK Plaza and Plaza Wawasan then visit Imago all in one same day - you will see the difference. We've been there.


Reason #5 - Imago is the most muslim friendly shopping mall in Kota Kinabalu. Malaysia is a muslim country and Islam is the formal religion of Malaysia - other religoins are free to practice their faith without any obligation whatsoever. 

Prayer room for muslim visitors in Imago is the largest and the best compared to other shopping malls in Kota Kinabalu city center. Prayer room is available in level 1 and level 2 inside Imago. Not outside of Imago.

We've visited other shopping malls frequently such as Suria Sabah, 1Borneo Hypermall or Center Point Sabah. We found out there is only 1 prayer room available in each big shopping mall. 

Most of them located outside at parking spaces. For example - Suria Sabah's mall prayer room is at 5th floor (very small) parking space, Center Point Sabah prayer room is at 3rd floor parking area (also very small), 1Borneo Hypermall's prayer room is at 3rd floor, while Karamunsing Complex prayer room is at 10th floor. For muslim visitors having a comfortable room for their prayer time is a priviledge.


Reason #6 - Largest number of restaurants compare to other shopping malls. Imago mall is the only shopping mall that has the largest number of restaurants and food outlets in a shopping mall in Kota Kinabalu city center. Most visitors come to Imago for 2 main reasons - shopping and food.


What Things To Do In Imago Shopping Mall Kota Kinabalu


Shopping - either simple shopping or simply just doing window shopping. All depends on your budget on the day you go out shopping, what item or items you wanna buy also how much you willingly want to spend for the item you want to buy.

Find Something To Eat - for local people and city folks living around Kota Kinabalu, going to Imago shopping mall to find something to eat is very common, especially during lunch hours on normal working days from Monday to half day Saturday in Malaysia. 

Imago is the first shopping mall that introduced many food stalls inside a shopping mall during the year of it's offical launch (2015). Most people in Kota Kinabalu visited Imago for it's street food stalls and braded food outlets such as BBQ Chicken, Subway, Old Town, Chatime, TeaLive and other popular food brands. Other shopping malls such as Suria Sabah copied this style. Finally now if you walk in Suria Sabah you can see food stalls opened there at basement floor and at 3rd floor near Popular Book Store.

Taking Selfies - Imago is a selfie friendly shopping mall. No other visitor will bother you when you are busy doing selfie or TikTok video. Both activities are very common among city folks. South Koreans are type of outside tourists that love to take selfie in every store they enter in Imago during previous years - 2016 to January 2020.

See The Festive Decoration - since 2016 Imago is famous for its festive season decoration such as Chinese New Year, Hari Raya Aidilfitri and Christmas. Imago will set up new decoration in every festive season in every year. The design of their decoration is different in every year.

Watching latest events - during previous years the central area, called "The Oval" frequently used as place for many events in Imago such as the haunted house, dance competition, tourism show, career show and other tourism-related events.


Imago Shopping Mall Photos


Here's recent photo of Imago shopping mall Kota Kinabalu during our day trip tour there on middle of November 2020. These photos are taken using our Vivo smartphone and shown in random order.

Click on any photo to see it's larger size.





































We will publish more blog posts about Imago shopping in near future.

Stay tuned for more updates from Sabah Malaysian Borneo Travel Blog.

If you have any other questions about Imago, type in comment section below and we will reply to answer your question.